Our Strategy


IMSP engages primarily with two distinct categories of clients:

  • Advocacy – We work with our advocacy clients to develop strategies that extend across the entire organization to harness and fully leverage their resources in pursuit of their mission priorities and then seek to align them with shared values industry partners.

  • Industry – We work with our industry clients to focus their strategy by aligning with key advocacy partners to create a 360 degree message that couples increased, targeted reach, with unparalleled credibility and consumer affinity.